Koehler doesn’t have a specific date as he waits for a new Hogan plant in Fort Worth, Texas, to open. The irons and wedges are expected to be available for purchase in April. “All our clubs will be checked and double-checked throughout the manufacturing process,” Koehler said. The clubs present a traditional appearance at address with minimal offset, but they also have a moderate cavity along with a sleek perimeter-weighting scheme that is not visible from address. Koehler believes in narrower loft gaps in the wedges and short irons. This large selection of lofts supports precise gapping, a crucial element in the Hogan scheme. The Hogan Company will keep 44 separate lofts in 1-degree increments in its inventory, stretching from 20 to 63 degrees. In looking for an equivalent to a 6-iron, a golfer might choose a 32-degree iron or a 33-degree iron – whatever loft seems appropriate.
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In fact, there are no traditional numbers of any kind, eliminating the concept of 1-iron through 9-iron. There is no 6-iron in the new Hogan scheme. What Koehler is doing is simple and perhaps revolutionary. People are really interested in what we are doing.” Koehler, speaking on opening day of the show at the Orange County Convention Center, said quietly, “We’ve heard from golfers all over the world.
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The irons are named Fort Worth 15 while the wedges are named TK 15, and both are forged from 1025 carbon steel. Here at the PGA Merchandise Show, Koehler ended months of speculation by lifting the veil on a modern incarnation of Hogan irons and wedges. As a matter of fact, he’s not much of a fan of typical club descriptions such as 4-iron or 8-iron at all.
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– Terry Koehler, president and chief executive of the new Ben Hogan Golf Equipment Company, detests strong-lofted irons.